KrixelX

Website design / Development / LinkedIn branding

Make your digital presence impossible to ignore.

Website design and LinkedIn branding for founders, consultants and growing businesses in Mumbai and across India.

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Strategy-led. Design-conscious. Built for real businesses.

Selected website projects / 2026

Good work should speak for itself.

Two client websites, each shaped around how the business actually sells. Scroll through the decisions that make them work.

Brand website / Food & lifestyle

Salad Delights Mumbai

A lunch brand that takes its orders on WhatsApp, with a website that makes a small kitchen look as considered as its food.

View the website (opens in a new tab)
Salad Delights homepage on desktop: the headline 'Lunch that still crunches at 1 pm', a large bowl photo, and buttons to build an order or explore meal plans
Salad Delights homepage on a phone, with full-width ordering buttons
Homepage on desktop and mobile · screenshots of the site

01 Salad Delights · key design decisions

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The menu card
Mediterranean Protein Bowl with chickpeas, olives, feta and peppers
₹219

Mediterranean Protein Bowl

Feta, olives, roasted chickpeas. Honey mustard on the side.

  • Protein28–32g
  • Carbs55–62g
  • Fat20–24g
  • Fibre11–14g
PaneerChicken
F.01

Nutrition on every bowl

Each bowl card lists approximate calories, protein, carbs, fat and fibre. Health-minded buyers can choose without asking first.

From the live site
F.02

Cart that writes the WhatsApp message

Customers add bowls on the site, then the order opens in WhatsApp as a ready-written message. Delivery, charges and payment are confirmed in the chat.

Example message, as shown on the site
The photography
  • Mediterranean Protein Bowl from aboveMediterranean
  • Thai Crunch Pasta Salad from aboveThai Crunch
  • Sprouts and Soya Protein Bowl from aboveSprouts & Soya
  • Mexican Bean Fiesta Bowl from aboveMexican Fiesta
  • Guacamole Bliss Bowl from aboveGuacamole Bliss
  • Tangy Power Bowl from aboveTangy Power
F.03

One photo style across the menu

Every bowl appears top-down, with cut-outs on the menu cards, so six different bowls read as one brand.

Site photos, arranged here
The proof
WhatsApp message from a customer saying the Mediterranean bowl is their go-to from now on
WhatsApp message from a customer saying the bowl was delicious
WhatsApp message from a customer booking lunch for Wednesday and Friday
F.04

Real messages instead of star ratings

The site shows screenshots of messages customers sent on WhatsApp, with names hidden.

From the live site

See the whole site live.

Open Salad Delights

These panels are interactive recreations of features on the live site, built from its own copy, photography and customer screenshots. The live site is the real thing.

Photography / Creative portfolio

MPPF — Makrand Parab Photography & Films

A wedding photographer’s website that shows the mood of his work in seconds and turns interest into a dated enquiry.

View the website (opens in a new tab)
A couple in ivory sitting close on a wooden boat on the Yamuna, the Taj Mahal behind them
Photography from the site · © Makrand Parab Photography & Films

02 MPPF · key design decisions

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A couple in ivory sitting close on a wooden boat on the Yamuna, the Taj Mahal reflected in the water behind them
At a haldi, the bride laughs, covered in turmeric, pressing a woven basket over the groom’s head as petals fly
A low-angle view as the groom showers rice over the bride while family members laugh around them
At the haldi, the groom tips a pink basket of marigold petals over the bride
A little girl at a wedding with two gold rings balanced on her cheeks, eyes sliding sideways
F.01

A hero that reads like footage

A REC timecode and frame counter sit over his photographs, so visitors sense he makes films too before they read a word.

From the live site · animated here
  • Couple on a boat on the Yamuna
    1 ▸ 1A
  • Bride and groom in pearl mundavalya, foreheads together
    2 ▸ 2A
  • Bride laughing at her haldi
    3 ▸ 3A
  • Bride in a red lehenga by a window
    4 ▸ 4A
  • Groom showering rice over the bride
    5 ▸ 5A
  • Man carrying his partner by a lake, both laughing
    6 ▸ 6A

Red pencil, the way picks get marked on a contact sheet.

F.02

The contact sheet, marked in red pencil

The site shows his work as a contact sheet with picks circled in red pencil, instead of a generic gallery.

Site photos · circles placed for this preview

“Even if we had to sell a kidney, MPPF was final 🤣”

PratikshaEnglish

“भले किडनी विकू पण MPPF हेच फायनल करू 🤣”

Pratikshaमराठी
F.03

Couples’ notes in the language they wrote them

A couple’s note is kept in Marathi, with a button to read it in English, so the warmth survives translation.

From the live site

Check your date

A few details are enough to start. Makrand reads every enquiry himself.

Your nameAnanya
Wedding date14 Feb 2027
Wedding location or cityPune
Partner’s nameRohit
WeddingPre-wedding shootHaldi, mehendi or sangeet
Opens WhatsApp with this written out. Nothing is sent until you press Send.Send on WhatsApp ↗
F.04

An enquiry form that feels like a conversation

The “Check your date” form writes a WhatsApp message with the couple’s date, city and plans filled in.

Site form · example entry

See the whole site live.

Open MPPF

These panels are interactive recreations of features on the live site. Photography © Makrand Parab Photography & Films.

Services

Two ways to build a stronger digital presence.

Choose one, or bring them together when your business and your own name both need to be found.

Service 01

Website Design & Development

Websites that look considered, explain what you do clearly, and make it easy to get in touch.

For
Small businesses, consultants, photographers and creatives who need a business site, portfolio or landing page.
Solves
An outdated site, or none at all, that makes good work look smaller than it is.
What you get
  • Strategy and page structure
  • Content structure and conversion-focused layouts
  • Responsive design for phones, tablets and desktop
  • Front-end development
  • Contact, enquiry and WhatsApp integrations
  • Basic on-page SEO setup
  • Testing across devices
  • Launch and handover

After launch: you get the handover agreed in your proposal. Ongoing updates are available if you want them.

Discuss a website
Service 02

LinkedIn Branding & Management

A professional presence that sounds like you, looks credible, and gives people a reason to remember you.

For
Founders, consultants, coaches and professionals who want to be known for what they do.
Solves
A profile that undersells you, and posting that stops whenever work gets busy.
Choose what you need
  • Profile optimisationOne-time

    Headline, About, Featured and banner, positioned around who you help and how.

  • Personal brand & contentMonthly

    Content pillars, a monthly plan, and posts and carousels written in your voice.

  • Ongoing managementWhere agreed

    Publishing support and consistency, for when you’d rather hand it over.

After delivery: profile work is handed over in full. Monthly support can continue for as long as it helps, or pause when you’re ready to run it yourself.

Discuss LinkedIn support

Better together. Your website shows the work. Your LinkedIn shows the person behind it. When both say the same thing, people trust what they find.

Ask about both

Have a project in mind?

Tell me what you’re building. You’ll hear back from Krutika directly.

Start a project Message on WhatsApp

What people find

Your work deserves a better internet address.

Before anyone calls, they search your name. Switch each piece on and watch what they find.

your name + what you doIllustration
yourbusiness.com
Your business, in your own words
Services, selected work, and a form that reaches you.
linkedin.com/in/you
You, with a clear headline and story
The person behind the business, and why they’re worth hiring.
linkedin.com/posts
Your recent take on your field
Proof you’re active, and how you think.
some-directory.example
An old listing with the wrong phone number
What fills the gap when you haven’t.
What they conclude

They find an old listing and someone else’s profile, then move on.

Krutika Palav, founder of KrixelX Digital Solutions, smiling in a black blazer Founder Krutika
Palav

About the studio

Behind KrixelX is a person who cares about the details.

I’m Krutika, founder of KrixelX. My background is in technology and software development, and I care as much about how something looks as how it works. For you, that means a site that feels considered and is also fast, reliable on every phone, and set up to send enquiries where you’ll actually see them.

I also know what it takes to build and run a small business. So I design for the real situation: limited time, a clear budget, and customers who need to understand you quickly.

When you work with KrixelX, you work with me directly, from the first conversation to launch. The person who plans your project is the person who designs and builds it.

Krutika PalavFounder, KrixelX Digital Solutions · helps coaches & consultants make their LinkedIn clearer
Connect on LinkedIn

Why work with KrixelX

Thoughtful by design. Practical by nature.

  • You work with the founder.

    Strategy, design and build come from one person, so decisions are quick and nothing gets lost between teams.

  • Designed for your business.

    No templates. A wedding photographer and a lunch kitchen need very different websites, and get them.

  • Built to work, not just to look good.

    Mobile-first layouts, fast pages, and enquiry flows that bring messages straight to WhatsApp or email.

  • Clear communication throughout.

    A written proposal before work starts, and plain language about what’s happening, what’s next and what’s needed from you.

LinkedIn work

Professional presence, with a point of view.

Thoughtful positioning and content designed to help professionals communicate what they know, what they do, and why it matters.

Krutika PalavI help coaches & consultants make their LinkedIn clearer so the right people…
Follow on LinkedIn
Krutika PalavCoaches & consultants · LinkedIn clarity
On starting

i think i’ve been waiting to feel “ready” before i show up herelike i need more clarity more experience more proofbefore anything i say actually mattersbut the weird part isthe people i stop and readdon’t have it all figured out eitherthey’re just… showing up anywaysaying what they knowsharing what they’re noticingfiguring things out in publicand that’s probably why it worksnot because they’re perfectbut because they didn’t wait until they werei’ve been treating LinkedIn like somethingyou earn the right to speak onwhen maybe it’s just a placeyou learn by speakingstill unlearning that tbhwhat made you finally start posting?

View on her LinkedIn ↗
Krutika PalavCoaches & consultants · LinkedIn clarity
On trust

people don’t decide to trust youafter reading one post.they decide to keep reading.trust is just what that becomesover enough time.which means the goal of a postisn’t to convince anyone of anything.just to be worthcoming back to.

View on her LinkedIn ↗

Short, honest, written the way she talks. This is the voice KrixelX helps clients find for themselves.

Ask for client samples
Krutika PalavCoaches & consultants · LinkedIn clarity
On slowing down

i think some people stay busybecause slowing downwould force them to feeleverything they’ve been outrunning.

View on her LinkedIn ↗

How we work

Small studio. Thoughtful process. No unnecessary complexity.

You work directly with the founder from the first call to launch.

  1. 01

    Discover

    Understand the business, audience, goals, and requirements.

  2. 02

    Define

    Establish the direction, structure, content, and priorities.

  3. 03

    Design & Build

    Create the website or LinkedIn content system and refine it through feedback.

  4. 04

    Launch & Improve

    Deliver the agreed scope, test the experience, and provide the agreed handover or ongoing support.

Questions

Before you get in touch.

What types of businesses do you work with?

Founders, independent consultants, coaches, wedding photographers and other creatives, and small service businesses that need to look credible online. If your work is good and your online presence doesn’t show it yet, we should talk.

How much does a website cost?

It depends on the number of pages, the content you have, and features like enquiry forms or WhatsApp ordering. After a short conversation, you get a written proposal with the scope and price before any work begins.

How long does a website take to build?

It depends on scope and how quickly content and feedback come together. The proposal includes a timeline we agree on before work begins.

What do I need to provide?

Usually your logo, photos of your work or products, and the key facts about your business. If something is missing, we work out together how to fill the gap.

How do feedback and revisions work?

You see the design before it’s built and the finished site before it launches, with time to give feedback at each stage. The number of revision rounds is set out in your proposal.

Who owns the website when it’s finished?

Ownership and handover of the site, its content and any accounts are written into your proposal, so it’s clear before work starts.

Do you offer LinkedIn management separately?

Yes. You can book profile optimisation on its own, monthly content, or ongoing management, without a website project.

Can I hire you for both services?

Yes, and it often works better that way. Your website and LinkedIn are planned together, so the message, tone and visuals match.

Can you redesign my existing website?

Yes. We start by looking at what works and what doesn’t on your current site, then decide whether it needs a refresh or a rebuild.

What happens after launch?

You get the handover agreed in your proposal. If you’d like ongoing updates or LinkedIn support afterwards, that can continue monthly.

Start a conversation

Let's make your next digital move a good one.

Tell me what you're building, what isn't working, or what you'd like to do differently. We'll figure out the right next step.

  1. Fill in the form and review your message.
  2. It opens in WhatsApp or your email app, ready for you to send.
  3. Krutika replies to talk it through and suggest the right next step.

Prefer LinkedIn? Connect on LinkedIn ↗

Service required
You’ll see your message before anything is sent.
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