KrixelX

Case study

MPPF: a wedding photography website that feels like film

Wedding photos and films, with an enquiry form that asks for the date first.

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A couple in a wooden boat on the Yamuna with the Taj Mahal behind them

The business and the problem

Business
A Mumbai wedding photographer and filmmaker. Candid, story-led work.
Challenge
Show photos and films together, set the mood fast, and get useful enquiries.
Approach
Photos first, film details around them. When couples are ready, one form sends their date, city and plans to WhatsApp.

The full story

How the website solves it

02 MPPF · key design decisions

Skip to the result ↓
A couple in ivory sitting close on a wooden boat on the Yamuna, the Taj Mahal reflected in the water behind them
At a haldi, the bride laughs, covered in turmeric, pressing a woven basket over the groom’s head as petals fly
A low-angle view as the groom showers rice over the bride while family members laugh around them
At the haldi, the groom tips a pink basket of marigold petals over the bride
A little girl at a wedding with two gold rings balanced on her cheeks, eyes sliding sideways
F.01

A hero that reads like footage

A REC timecode over the photos tells you he shoots films too.

From the live site · animated here
  • Couple on a boat on the Yamuna
    1 ▸ 1A
  • Bride and groom in pearl mundavalya, foreheads together
    2 ▸ 2A
  • Bride laughing at her haldi
    3 ▸ 3A
  • Bride in a red lehenga by a window
    4 ▸ 4A
  • Groom showering rice over the bride
    5 ▸ 5A
  • Man carrying his partner by a lake, both laughing
    6 ▸ 6A

Red pencil, the way picks get marked on a contact sheet.

F.02

The contact sheet, marked in red pencil

His work on a contact sheet, best frames circled in red.

Site photos · circles placed for this preview

“Even if we had to sell a kidney, MPPF was final 🤣”

Pratiksha, a note to MPPFEnglish

“भले किडनी विकू पण MPPF हेच फायनल करू 🤣”

Pratiksha, a note to MPPFमराठी
F.03

Couples’ notes in the language they wrote them

A couple’s note left in Marathi, with an English toggle.

From the live site

Check your date

A few details are enough to start. Makrand reads every enquiry himself.

Your nameAnanya
Wedding date14 Feb 2027
Wedding location or cityPune
Partner’s nameRohit
WeddingPre-wedding shootHaldi, mehendi or sangeet
Opens WhatsApp with this written out. Nothing is sent until you press Send.Send on WhatsApp ↗
F.04

An enquiry form that feels like a conversation

Date, city and plans go to WhatsApp in one tap.

Site form · example entry

See the whole site live.

Open MPPF

Interactive recreations of the live site. Photos © Makrand Parab Photography & Films.

Photography © Makrand Parab Photography & Films.

The result

Live at mppf.netlify.app. Enquiries arrive on WhatsApp with the date, city and plans filled in. No before-and-after numbers were tracked, so none are claimed.

Project details

Role
Design and build: story layout, film details, “Check your date” form.
Features
Photo and film stories, contact-sheet gallery, notes in Marathi and English, WhatsApp enquiries.
Hosting
Netlify. No monthly platform fees.
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